Visitor Marketing Plan
The Abu Dhabi International Fine Art & Antiques Fair will benefit from imaginative publicity campaigns embracing a wide variety of media outlets: high quality lifestyle magazines, international and national newspapers and trade press across the Middle East region and overseas.
- Bodies promoting Art and Antique
- Hoteliers
- Museum Curators
- Tourists
- Cultural foundation
- Ministries of culture and information
- Institutional buyers
- Art Critics
- Sheikhs & Sheikha's
- CEO and VVIP's
- Art and antique Collectors
- Architects
- Interior decorators and designers
- Photographers
- Government departments
- Auctioneers and Antique dealers
Our advertising and promotion campaign will bring visitors from the Pan Arab (United Arab Emirates , Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and Yemen), Middle East and North African regions (Libya, Sudan, Somalia, Kenya,Tanzania, Uganda), Levant regions ( Syria, Jordan, Lebanon) the Indian sub-continents (India, Pakistan, Bangladesh and Sri Lanka) and the CIS countries.
- Tasamim/ Designs Magazine
- Al Sharq Al Awsat Magazine
Website Media Partners - Palm Beach Fair, USA - www.palmbeachfair.com
- Araboo - www.araboo.com
- Artnet - www.artnet.com
- Idbazaar - www.idbazaar.com
- Middle East Events - www.middleeastevents.com
- AME Info - www.ameinfo.com
- Choc-Shop.ru
- Dubai Magazine
- Al Hasnaa Magazine
- Al Sada magazine
- Architecture Plus
- Hia Magazine
- Sayidaty Magazine
- Latest Magazine
- Limited Edition Magazine
- Oyoun magazine
- Soura Magazine
- Millionaire Magazine- Official Publication
- Middle East Interiors
- Antiques Magazine
- European Magazine
- Aquatoria of Luxury Life
- Art Map
- Alef Magazine
- Arabesque Magazine
- Bahrain Clientale
- Etihad Inflight Magazine
- What's New
Media List for Advertising, Editorials and Interviews:
| MIDDLE EAST PRESS | |||
|---|---|---|---|
| Title | Type | Region | Circulation |
| Time Out Abu Dhabi | English Weekly | Abu Dhabi | 16,000 |
| Conceirge Abu Dhabi | English Monthly | Abu Dhabi | 10,000 |
| Arabian Homes | English Monthly | Bahrain | 50,000 |
| Alwasat | Arabic Daily | Bahrain | 30,000 |
| Akhbar Al Khaleej | Arabic Daily | Bahrain | 37,000 |
| Gulf Daily News | English Daily | Bahrain | 10,000 |
| Time Out Dubai | English Weekly | Dubai | 30,000 |
| Conceirge Dubai | English Monthly | Dubai | 21,000 |
| Jumeirah Magazine | English Bimonthly | Dubai | 18,000 |
| Ettihad Inflight | A/E Monthly | Inflight - AD | 10,000 |
| Portfolio | A/E Monthly | Inflight - Dubai | 50,000 |
| AdDustour | Arabic Daily | Jordan | 80,000 |
| Al Hayat (KSA Edition) | Arabic Daily | KSA | 270,000 |
| Arab News | English Daily | KSA | 56,000 |
| Al Eqtisadiah | Arabic Daily | KSA | 82,000 |
| Al Riyadh | Arabic Daily | KSA (Central) | 180,000 |
| Al Jazirah | Arabic Daily | KSA (Western) | 175,000 |
| Okaz | Arabic Daily | KSA (Western) | 250,000 |
| Al Qabas | Arabic Daily | Kuwait | 87,650 |
| Al Rai Al Aam | Arabic Daily | Kuwait | 88,000 |
| Collection Magazine | Arabic Monthly | Lebanon | 28,000 |
| L'Orient Le Jour | French Daily | Lebanon | 18,000 |
| Al Nahar | Arabic Daily | Lebanon | 40,000 |
| Daily Star | English Daily | Lebanon | 35,000 |
| Al Sharq | Arabic Daily | Qatar | 65,000 |
| Qatar Tribune | English Daily | Qatar | 30,000 |
| Al Sharq Al Awsat | Arabic Daily | Regional | 250,000 |
| Canvas | English Bimonthly | Regional | 40,000 |
| Bidoun | English Quarterly | Regional | 18,000 |
| Gulf Connoisseur | English Bimonthly | Regional | 25,000 |
| Arabies Trends | English Monthly | Regional | 60,000 |
| Shawati | A/E Monthly | Regional | 10,000 |
| Gulf Marketing Review | English Monthly | Regional | 16,500 |
| Gulf Interiors | English Quarterly | Regional | 12,000 |
| Hotelier Middle East | English Monthly | Regional | 8,094 |
| Commercial Interior Design | English Monthly | Regional | 13,873 |
| L'Officiel Middle East | Arabic Monthly | Regional | 15,000 |
| Inside Out | English Monthly | Regional | 40,000 |
| Architecture Plus | English Monthly | Regional | 15,000 |
| Identity | English Monthly | Regional | 15,000 |
| Millionaire Magazins | English Bimonthly | Regional | 23,000 |
| Gulf News | English Daily | UAE | 94,000 |
| Khaleej Times | English Daily | UAE | 69,000 |
| Al Ittihad | Arabic Daily | UAE | 94,000 |
| Emirates Home | English Monthly | UAE | 21,500 |
| Al Bayan | Arabic Daily | UAE | 94,000 |
| Al Khaleej | Arabic Daily | UAE | 90,000 |
| MEED | English Weekly | UAE | 6,000 |
| What's On | English Monthly | UAE | 32,000 |
| INTERNATIONAL PRESS | |||
|---|---|---|---|
| Title | Type | Region | Circulation |
| La Gazette de l'Hotel Drouet | French Weekly | France | 60,000 |
| Il Giornale dell'Arte | Italian Daily | Italy | 16,000 |
| Wall Street Journal | Worldwide | New York | 20,00,000 |
| Antiques Magazine | English Weekly | UK | 16,000 |
| Antiques Trade Gazette | English Weekly | UK | 20,000 |
| The Art Newspaper | English Monthly | UK and Int'l | 100,000 |
| International Herald Tribune | English Daily | Worldwide | 242,073 |
| Financial Times | English Daily | Worldwide | 590,000 |
| The Times | English Daily | Worldwide | 692,581 |
| The Daily Telegraph | English Daily | Worldwide | 901,238 |
| Antiquariato | Italian Monthly | Italy | 30,000 |
Programme of Press releases
Highly experienced PR professionals will be generating news and features relating to the following topics:
- Why investing in Art and Antiques is a good idea
- Interviews with prominent collectors
- Interview with Sheikh Sultan
- Interview with Cultural Foundation
- AD Government's plan to stimulate art and antique sales
- Art in the boardroom - why it is a good idea
- Mixing modern design with antiques: pictures place in Inside Out for example
- Art & Antiques: the social scene
- Exhibitors from around the world to participate
- The vetting procedure
- "Museum piece" Feature news
- "Abu Dhabi Designer" Feature news
- $500 million of art coming
- Wealthy buyers coming to buy
- Record number of galleries coming
Direct Mail Invitations
Direct mailing will be undertaken by Turret Middle East, with an enviable database of 10,000 wealthy clients, all of whom will be invited to attend. The following are the sources for the databases:
- In-house database of 5,000 wealthy individuals
- Abu Dhabi Cultural Foundation database of 5,000 collectors
- International Invitations to key buyers around the world
- ADNEC VIP list
- Media partner circulation lists
- Architects and interior designer lists
- High net worth individuals via Embassy invitations
- Business Groups (British, French, Swiss, Italian, American and German)
- CEO Club
- Abu Dhabi Ladies Club & International Business Women Group
- Young Presidents Organization
- Exhibitor Client invitations
Personal Visits to Sheikhs and Sheikha's
Personal visits will be made to invite the members of the UAE Royal family, VVIPs and "crème de la crème" of the region to this prestigious fair. Special care will be undertaken to brief them about the art and antiques on display.
Patrons Preview
The Patron Preview is in appreciation of our patron Abu Dhabi Authority for Culture & Heritage at the enthusiast level and above, and includes cocktails and a presentation by the Director. Special invites will be sent by the Cultural Foundation to their guests to experience a private look at the fair. Invitations will also be sent to Embassies and Consulates. The Patrons Preview offers guests the first opportunity to buy art and antiques and mingle with the dealers.
Loan Exhibition
A number of important initiatives are underway to complement the extensive promotional campaign and are targeted to reach art and antiques collectors around the world.
A unique and special Loan Exhibition will be a major attraction at the Abu Dhabi International Fine Art and Antiques Fair. An invited feature, the display will highlight a particular area of art and antiques collecting, emphasising the importance of the art and antiques market to the world's cultural heritage.